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Emilio Pucci

About

Don Emilio Pucci is a Florentine Italian fashion designer and politician. The first clothes designed by Pucci were for the Reed College skiing team.

In 1947 skiwear that he had designed for a female friend was photographed in Zermatt by Toni Frissell, a photographer working for Harper's Bazaar. Frissell's editor asked Pucci to design skiwear for a story on European Winter Fashion, which ran in the winter 1948 issue of the Bazaar.

At that time he set up is haute couture house in the fashionable resort of “Canzone del Mare” on the Isle of Capri.

Initially he used his knowledge of stretch fabrics to produce a swimwear line in 1949, but soon moved onto other items such as dresses and patterned silk scarves.

By the 1960s Pucci was further thrust into greater status when Marilyn Monroe became a fan. She was photographed by George Barris in a number of his items in what would be some of her final photographs.

Late 60s his designs were worn by everyone from Sophia Loren to Jackie Kennedy. And later on by pop icons such as Madonna in the early 1990s.

After Emilio's death in 1992 his daughter, Laudomia Pucci, continued to design under the Pucci name. The French LVMH Group acquired 67% of Pucci in 2000.

 Products : scarves, bags, shoes, eyewear.