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Fashion designer Guccio Gucci founded the Gucci firm in Florence in 1920. His store was known for leather craftsmanship and accessories.

It became a family business as his four sons - Vasco, Ugo, Aldo and Rodolfo - joined the firm.  Gucci expanded the company to include stores in Milan and Rome as well as additional shops in Florence. In 1953 the first overseas shop opened in New York.

His grandson, Maurizio oversaw the resurrection of the firm in the 1980s, and became group president in 1989. Following a series of legal and family disputes, the company was sold to the multinational Investcorp in 1993. To restore the company's luxury image, the company appointed American designer Tom Ford as Artistic Director in 1994, a position he kept until 2005. 

Gucci group is now owned by the French holding company Kering.