Datuk Jimmy Choo, born in 1948, is a Malaysian fashion designer based in London. He is best known for co-founding Jimmy Choo Ltd, which became known for its handmade women's shoes.
Choo graduated from the London College of Fashion in 1983. After graduation Choo began work in his shop in Hackney which he opened in 1986 by renting an old hospital building. His craftsmanship and designs were soon noticed and his creations became featured in 1988 in eight pages of Vogue. Patronage from Diana, Princess of Wales, from 1990 further boosted his image.