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Joseph is a fashion brand and retail chain established in London by Moroccan entrepreneur Joseph Ettedgui and his brothers Maurice and Franklin in 1972.

The Joseph brand grew from a small shop attached to a hairdressing salon in King's Road, Chelsea, to more than 20 London stores, with eight additional outlets in New York and Paris plus stores in Leeds and Manchester.

Own brand clothing began with distinctive knitwear (Joseph Tricot) and went on to include women’s clothing, perfume and home wares. Joseph has been the recipient of a number of British Fashion Awards, including Knitwear Designer of the Year four times between 1990 and 1994 and a British Fashion Award in 2000 presented by Cherie Blair.

Joseph was among the first to combine a restaurant and shop in one space. The Sloane Street store, opened since 1979, has a Joe's Restaurant on site and the Brompton Cross store has a Joe's Restaurant across the road.

In 1999 the Ettedgui brothers sold a majority share of the business to Belgian financier Albert Frère, and a minority interest to LVMH.

Products : shoes, gloves, scarves.