René Lacoste founded “Lacoste”, a French clothing company, in 1933.
The company's founder, was nicknamed "the Crocodile" by friends because of his tenacity on the tennis court. The company can be recognised by its green crocodile logo.
In 2000 Lacoste hired a new designer Christophe Lemaire. Lacoste began then to take over control of its brand name and logo, reining in their branding arrangements. Currently Lacoste has once again returned to the elite status it held before a brand management crisis in 1990.
In November 2012 Lacoste was bought by Swiss family-held group Maus Frères.
Products : shoes, bags, sunglasses, scarves.