Lancel has been launched in 1876 by Angèle Lancel and husband Alphonse Silangsaier. They opened their first cigarette accessories shop with excellent store location and innovative business strategies.
Alphonse Lancel died in 1901, his son Albert Lancel inherited their parents shop, began to craft into a family of high-level brands. In 1902, Mr. Albert Lancel stopped female clothing and gifts to develop and set up shop selling mainly women's handbags. He was very aware of advertising is very important in raising brand awareness, he published the first advertisement, in 1928 in the fashion magazine "Illustration". He also invited the French star Maurice Chevaliar and Mistinguett to promote Lancel products.
Lancel was acquired by Richemont in 1997. Lancel has now more than 100 shops around the world.
Products : bags, scarves, belts, purses.