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LFW Festival / 23rd - 26th Feb 2017

LFW Festival 2017 is over & our heads are still spinning from all the fashion we got to see. We were lucky enough to soak up Pandora Sykes’ insight on the industry, attend some refreshing catwalks and try some of the funkiest fashion items present at London’s biggest pop-up venue. 

SS17 how to shop the trends

At Friday night’s catwalk, the public was introduced to three trends of SS17. But can we translate those trends to accessories? Feel no fear, dear reader, The Shopster is up to the task. We have searched the fashion world to upgrade your accessories to this summer’s funkiest trends!  

Photo : Mother of Pearl, London Fashion Week Festival

  1. Ruffles

We’ve seen ruffles everywhere, on necklines, sleeves, anywhere on skirts, even on trousers… and they will also be your best bet on the beach! They are pure magic… they will draw the attention where you specifically want, distract from other areas and will give you a playful sexy look. Just have a look at Pandora Sykes’ collaboration with Hunza G or Lisa Marie Hernandez’s amazing collection.

If you’re definitely urban this summer, don’t worry. The industry, from Burberry to Fendi, has ruffled up their bags…

  1. Off-the-shoulder

Now, what are we supposed to do with the off-the-shoulder trend, will you say… Well everything, would we answer!!! The fashion industry just showered us with one of the best gifts ever, a white canvas: your shoulders! So it’s actually up to you to accessorize it according to your mood: statement jewellery, from bold earrings to chunky necklace or a try at the delicate art of tying a scarf…

  1. Floral prints

Floral prints will never die. The trend does come and go ever since patterned fabric exist. Flowers have been back since a couple of years now, revamped, restyled and SS17 is surfing the wave… Floral prints can be everything you want, really, from romantic fields to sexy Dolce&Gabbana, they are easy to pair with basics or serious looks, giving them the edge you want.

 Accessories

Walking up & down, back & forth, we saw some great accessories and huge names. However, The Shopster fell head over heels (yup, literally) for two very opposite brands.

Aperlai is a Parisian-based luxury shoe label that seem to evolve like a chameleon. Every season offers a totally different style, which makes us wonder… what for SS17? Well, if the floral pattern was your choice of look, you are one blessed shopper! Aperlai created a delicate floral capsule that is just to die for.

Rebecca Minkoff’s collection, on the other side, is an explosion of colours. Aaaaagggh those colours! Fierce red, soft blush, metallic colours and our personal favourite, rose gold… She even has a hologram colour! Can we buy the whole collection? Is it even legal?

Opening Pandora’s box

Photo : Pandora Sykes, London Fashion Week Festival

Attending a talk about the industry by someone of the industry might quickly switch to an irritating experience of self indulgence. Fortunately, Pandora Sykes had something quite different in mind for her talk with Martha Ward. The informal chat rapidly addressed the elephant in the fashion’s backroom: the paid content issue. Without criticising the now firmly installed habit of hidden monetisation of fashion blogging, tweeting & instagramming, she strongly refuses to take part in it. If you’re going for paid content, then be strong enough about it and be honest. Her critic might be less vocal than some fashion editors, but she does throw some shades at the ones changing outfit 5 times a day. Her approach is much more pragmatic: “know, like, wear”. These are the products or brands she will share with her followers, who then feel comforted in adopting her style, like a virtuous circle.

This honesty sure pays off, as she’s now one of UK’s most followed & respected fashion voice. The once Wardobe Misstress of the Sunday Times is now blogging, freelancing for high level magazines, influencing, interviewing, podcasting – check her new podcast The High Low with Dolly Alderton – collaborating with Hunza G and overall seems to have more genuine fun than any other girl out there. Damn her!