Prada is an Italian luxury fashion house, specialising in leather handbags and other fashion accessories founded in 1913 by Mario Prada and his brother Martino in Milan.
Mario’s daughter Luisa Prada took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978.
Miuccia would go on to incorporate her ideas into the house of Prada that would change it.
A shoe line was also released in 1984. In 1985, Miuccia created the "classic Prada handbag" that became an overnight sensation. It became the Prada signature.
Prada launched its women's ready-to-wear collection in 1989. Prada's popularity increased when the fashion world took notice of its clean lines, opulent fabrics, and basic colors.
Products : bags, shoes, wallets, jewellery, sunglasses.